About Me

Social Media Management Expert in the High Peak

Higher Peaks Marketing is my freelance marketing business specialising in social media management and content creation.

I help small businesses in the High Peak, Derbyshire, Staffordshire and Cheshire, to promote their business products and services, taking them to higher peaks!

With over 4 years marketing experience for a variety of businesses across a range of industries - from finance and insolvency, to agriculture and therapy.

My Story

From the age of 15 until 21, I was Head Waitress in a local pub. I reached 2021 during the Covid lockdowns, and discovered the world of social media marketing. The career spoke to me, so I enrolled on a digital marketing apprenticeship with the dream of one day owning my own freelance business. In 2025, I founded Higher Peaks Marketing Co.

My Marketing Career

2025-present

Founder, Higher Peaks Marketing Co.

Develop quarterly marketing strategies and monthly content calendars for multiple clients across varied sectors.
Schedule and publish consistent content across Facebook, Instagram, TikTok and LinkedIn.
Manage client approval processes, ensuring accuracy, tone sensitivity and brand alignment.
Short‑form video, graphics & copy creation (Canva and CapCut).
Monthly performance reporting & insights.
Web design (GoDaddy and Wix).
Leaflet design.
Monitor trends, hashtags and platform changes, adapting content to remain relevant and engaging.
Work independently while meeting tight deadlines and balancing competing priorities.

2024-2026

Marketing Manager for a B2C Product Company (Agriculture and Farming)

Led social media management and content creation across Meta, LinkedIn, YouTube and TikTok.
Planned and delivered on‑site filming days, capturing authentic content for short‑form and long‑form use.
Produced SEO‑optimised blog articles and website updates (WordPress), repurposing content across social platforms.
Designed and managed magazine advertisements, leaflets and booklets.
Collaborated closely with internal teams under deadline pressure, adapting priorities as required.

2021-2024

Marketing Executive for a B2B Services Company (Business Services, Finance and Insolvency)

Managed daily social media activity across Meta, LinkedIn, X, TikTok and YouTube.
Created graphics, video content and written copy tailored to platform audiences.
Analysed engagement and lead data via CRMs to refine content and advertising strategies.
Managed paid social campaigns on Google Ads, Meta, LinkedIn and TikTok.
Produced SEO‑optimised website content, articles and webpages.
Supported email marketing campaigns via Mailchimp.
Worked collaboratively with multiple stakeholders while juggling concurrent projects.
Monitored industry news and trends to adapt our message and marketing to our audience.