Hey, I'm Sarah
Buxton born and bred, Higher Peaks Marketing is my freelance marketing business specialising in social media management and content creation.
With over 5 years marketing experience, I've a broad skill-set and have worked across a variety of industries - from finance and insolvency, to agriculture and therapy.
My Marketing Experience
2025-present
Founder, Higher Peaks Marketing Co.
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Most of my previous experience, plus...
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Develop quarterly marketing strategies and monthly content calendars for multiple clients across varied sectors.
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Schedule and publish consistent content across Facebook, Instagram, TikTok and LinkedIn.
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Manage client approval processes, ensuring accuracy, tone sensitivity and brand alignment.
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Short‑form video, graphics & copy creation (Canva and CapCut).
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Monthly performance reporting & insights.
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Web design (GoDaddy and Wix).
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Leaflet design.
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Monitor trends, hashtags and platform changes, adapting content to remain relevant and engaging.
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Work independently while meeting tight deadlines and balancing competing priorities.
2024-2026
Marketing Manager for a B2C Agriculture Business
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Led social media management and content creation across Meta, LinkedIn, YouTube and TikTok.
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Planned and delivered on‑site filming days, capturing authentic content for short‑form and long‑form use.
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Produced SEO‑optimised blog articles and website updates (WordPress), repurposing content across social platforms.
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Designed and managed magazine advertisements, leaflets and booklets.
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Collaborated closely with internal teams under deadline pressure, adapting priorities as required.
2021-2024
Marketing Executive for a B2B Services Company (Business Services, Finance and Insolvency)
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Managed daily social media activity across Meta, LinkedIn, X, TikTok and YouTube.
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Created graphics, video content and written copy tailored to platform audiences.
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Analysed engagement and lead data via CRMs to refine content and advertising strategies.
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Managed paid social campaigns on Google Ads, Meta, LinkedIn and TikTok.
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Produced SEO‑optimised website content, articles and webpages.
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Supported email marketing campaigns via Mailchimp.
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Worked collaboratively with multiple stakeholders while juggling concurrent projects.
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Monitored industry news and trends to adapt our message and marketing to our audience.
In My Spare Time
Whilst I'm strategic and hard-working, I'm pretty relaxed and down-to-earth.
A country girl at heart, in my spare time you'll find me working on my partner's farm, with friends & family, or tending to whichever baby animal I'm looking after that week...
